As a small business, how do you grow in the midst of a global pandemic and a forced state-wide shutdown? The co-owners of Full Throttle Adrenaline Park seem to be writing the playbook. In the words of Aaron Banfield, CEO and Co-owner of Full Throttle, “We were thrilled to take the downtime that we had during Covid and turn it into a valuable asset that hopefully our friends from the Cincinnati/NKY area will enjoy.”
On March 16, 2020, Full Throttle Adrenaline Park closed due to a mandatory state-wide shutdown. As a local Cincinnati/NKY small business with two locations; this could have been detrimental. National chains have a bigger backing, but Full Throttle Adrenaline Park stepped back, and evaluated their situation and how to thrive in such a fluid time.
During this shutdown, Full Throttle Adrenaline Park seized the opportunity to diversify their growth strategies. This came to fruition with the addition of their 20,000 square-foot multi-level indoor paintball field. This expansion was completed, debuted on June 10, 2020, and the results are remarkable. This is the only paintball field of its kind in the United States. Running across the gravel, past the sailboat, and up the stairs to hide behind the shipping container cut out to stalk your opponent is a thrill of no other.
“We want to deliver high-quality adrenaline-packed activities to the Cincinnati/NKY area,” says Kenton Noran, Co-owner of Full Throttle. “If the insurance company isn’t questioning us, we aren’t doing our jobs. Anyone can add putt-putt or laser tag, but those activities aren’t going to get your adrenaline pumping.”
As a small local business, you have to ebb and flow with the market and your customers to maintain their loyalty. The Owners of Full Throttle Adrenaline Park decided to bundle the activities offered into an Adrenaline Pass. The Adrenaline Pass is offered for customers to reserve online, the time blocks allow for sanitation times throughout the facility as well as maintaining Covid capacity numbers. The Adrenaline Pass is a block of time where customers can race high-speed go-karts and throw axes for $50/per person. Included in your Adrenaline Pass is entry into the rage room. When an Adrenaline Pass is purchased, customers are offered discounts on paintball, the fully immersive Omni virtual reality booth, and rage room breakables. Full Throttle also is home to a fully stocked bar with a large selection of local Ohio breweries’ beers.
By expanding its offerings including activities and the value of the Adrenaline Pass bundle, Full Throttle Adrenaline Park is utilizing this time to prove that their small business is willing to be daring and take care of its customers. Right now, your customers are a testament to your brand. Full Throttle is at the forefront of bringing adrenaline-inducing exclusive activities to the area, including the only rage rooms in the Cincinnati/NKY areas and their unique digital projected (and changeable) targets for their axe lanes. Their brand and the adrenaline-filled experiences that customers experience leave lasting memories.
Full Throttle Adrenaline Park is currently hiring Sales Representatives, Bartenders, Track Workers, and Paintball Referees. If you are interested in joining their crew you can head to either the Cincinnati or NKY locations and apply in person.
For more information on Full Throttle Adrenaline Park and their Adrenaline Pass, you can head over to Full Throttle’s website at https://www.gofullthrottle.com/