Kart2Kart Merger

Kart2Kart, a Detroit leader in recreational high-speed go-karting for over 20 years, has announced their merger with Cincinnati-based Full Throttle Adrenaline Park and Louisville-based Bluegrass Karting & Events. Kart2Kart will be rebranded as one of the Full Throttle Adrenaline Parks' locations throughout the Midwest on Saturday, May 1, 2021. 

"After 20+ years of being the sole owner of Kart2Kart, I'm excited to transition K2K into the Full Throttle Adrenaline Park brand name, "states Tony Eckrich, the founder of Kart2Kart and now Part-Owner of Full Throttle Adrenaline Park. "Now with a team of 4 operating partners working together, we have more than 44 years of collective experience in the entertainment industry. That will enable us to streamline our current facilities, add attractions, and help us develop new facilities in new markets." 

In the last year, Full Throttle Adrenaline Park, Kart2Kart, and Bluegrass Karting seized the opportunity to accelerate their growth strategies through mergers and acquisitions. As a collection of small businesses, the turbulent Covid economy could have been detrimental for all three businesses. Instead, they have merged, expanded their activities, and introduced a popular Adrenaline Pass bundle, which includes 2 hours of karting and axe throwing (Adrenaline Pass activities vary by location). Full Throttle Adrenaline Park is utilizing this time to refocus on customer experience and value while positioning their business for substantial growth. Full Throttle is at the forefront of bringing adrenaline-inducing, exclusive activities to the region, including high-speed go-karting and digitally projected targets and axe lanes in the Sterling Heights area. Their brand and the adrenaline-filled experiences that customers experience leave lasting memories. 

About Full Throttle Adrenaline Park

Full Throttle Adrenaline Park has five locations throughout the Midwest. They are located in Cincinnati, OH, Florence, KY, Louisville, KY, and Sterling Heights, MI. Full Throttle Adrenaline Parks provide safe, adrenaline-packed, memorable experiences through superior activities, facilities, and customer service. They encourage shenanigans and provide a fun, social atmosphere for thrill-seekers! Offering high-speed go-karting and axe throwing with unique (and changeable) targets as well as spacious event venues for memorable parties and group events. Full Throttle Adrenaline Parks provide an adrenaline rush for the whole family! 

About Kart 2 Kart

Founded in 2000, Kart2Kart has provided 20+ years of racing excitement to the Metro Detroit area. The Sterling Heights location has a 1/5-mile-long indoor track with a 300 ft. straightaway and 7 turns, on which their (up to) 40 mph karts don't disappoint! K2K also features five axe lanes with digitally projected targets, a spacious lobby with a track observation area, food options, and a full bar. K2K has event meeting spaces for private parties including everything from birthday parties to corporate team building. 


Tuesday Monsion, Marketing Manager 

Full Throttle Adrenaline Park